mesmerize mesmerize /ˈmɛzmɝˌaɪz/

verb

1. () Attract strongly, as if with a magnet  ( bewitch , magnetise , magnetize , mesmerise , mesmerize , spellbind )
   attract strongly, as if with a magnet
    She magnetized the audience with her tricks
   She magnetized the audience with her tricks
   
2. Induce hypnosis in  ( hypnotise [British] , mesmerise [British] , mesmerize , hypnotize )
   induce hypnosis in
     The magician used his gaze to hypnotize the audience.
   The magician used his gaze to hypnotize the audience.